Print Permanence

Analyzing and ensuring the print permanence of every solvent fine art canvas or paper within our product line, prior to their release into the marketplace, is our top priority.  Traditionally, solvent printing has been associated with short-term decorative art applications simply because the prints were not archival.  It is precisely the archival certification that distinquishes PureG and opens the door for solvent fine art. 

Using a state-of-the-art Atlas Xenon-Arc Weather-Ometer Ci5000, we undergo intensive accelerated testing for lightfastness and humidity response. Our investment in this highly advanced equipment and methodology goes far beyond the industry standards of manufacturer longevity/print permanence testing and further demonstrates our commitment to excellence.

In order to backup our own internal findings, at our own expense, we also perform further longevity testing with third party UKAS accredited laboratories. Perhaps the most widely recognized is the Blue Wool Test performed by the Fine Art Trade Guild (FATG). FATG tests each product individually for pH and lightfastness. We then obtain a rating and approval from FATG for each approved product.

When one of our products has met the above standards, we issue it an Archival Quality Certificate which our customers are free to download, print, and freely use with their own customers and in their own marketing materials. ALL PUREG PRODUCTS HAVE ARCHIVAL CERTIFICATION.  For any product, you can download an Archival Quality Certificate on its individual web page.