01/13/2009 3:36 am
Breathing Color, Inc., has launched its new PureG archival line of solvent canvas and paper for the premium fine art and fine art photography markets
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Breathing Color, Inc., has launched its new PureG™ archival line of solvent canvas and paper for the premium fine art and fine art photography markets.  According to the Company, the products are the first of their kind in the world. 

“Our clients are on the cutting edge of the digital imaging market, and they are already creating the finest giclée prints available,” said Nicholas Friend, president of Breathing Color.  “PureG products are the first with archival certification and will enable our clients to transition into the solvent market, where they can produce the same quality at substantially lower costs.” Friend said the PureG line is unique because it is manufactured free of optical-brightener additives and has been tested for print permanence and approved by the International Fine Art Trade Guild.       

The Company has issued Archival Quality Certificates for three products when used with Roland’s Eco-Sol Max Inks.  The certificates, which provide an assurance that archival standards for print permanence are met, are for the Breathing Color’s Urth Canvas, Mint Smooth Fine Art Paper, and Jade Velvet Fine Art Paper.  Although not yet tested with Epson solvent inks, the Company expects similar archival results.

The Firm has also announced an environmental initiative to accompany the introduction of its PureG brand. Working with American Forests, a world leader in planting trees for environmental restoration, Breathing Color promises to plant one tree for every roll purchased, under the campaign slogan: “You buy a roll, we plant a tree.”

Breathing Color, Inc. is a leading designer and supplier of digital inkjet media and post-print protective coatings. The firm, with operations in North America, the United Kingdom and Australia, is focused on the art and photographic markets with products that maximize color and longevity. 

 PureG™ Archival Solvent Media Products - Fact Sheet

• Breathing Color’s new PureG brand is the world’s first archival solvent canvas and paper line for the premium fine art and fine art photography markets.
• The products are unique because they are manufactured 100% free of optical-brightener additives and have been tested for print permanence and approved by the International Fine Art Trade Guild.
• Breathing Color has issued Archival Quality Certificates for three PureG products when used with Roland’s Eco-Sol Max Inks.  The certificates, which provide an assurance that archival standards for print permanence are met, are for the firm’s Urth Canvas, Mint Smooth Fine Art Paper, and Jade Velvet Fine Art Paper. 
• The PureG™ products are designed to produce extraordinary colors and consistency on Roland, Epson, and Mimaki solvent printers
• Breathing Color already offers its customers the highest quality papers and canvases for fine art reproduction and these new products are designed to empower fine art printmakers and photographers to make the transition to solvent printers.  
• Customers who make this transition stand to gain from substantial savings on media, ink, and the elimination of liquid lamination from the canvas production process.
• The products come in standard size rolls of 30, 50, 54, and 60 inches wide but are also available for special orders in custom sizes. ICC Profiles are available for the Roland SolJet Pro III XJ-640, Epson GS6000, and Mimaki JV-5 solvent printers.   
• Breathing Color, Inc., is a leading designer and supplier of digital inkjet media and post-print protective coatings. The firm is focused on the art and photographic markets with products that maximize color and longevity. Breathing Color’s customers benefit from the highest quality at competitive prices by buying direct.

 

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